The Role of Promotional Calendars in Advertising Effectiveness by Stephanie M. Noble and Robert A. Peterson
The Role of Promotional Calendars in Advertising Effectiveness
Introduction:
- The Role of Promotional Calendars in Advertising Effectiveness
Introduction
- Increasing Brand Visibility
- Targeted Marketing
Promotional calendars have long been used as effective marketing tools for businesses across various industries. They serve as a useful way to promote products, services, and events, while also providing customers with a practical and functional item. In this article, we will explore the role of promotional calendars in advertising effectiveness, specifically focusing on how they can be utilized in the travel and tourism industry.
Increasing Brand Visibility:
- Promotional calendars provide a tangible and longlasting way to increase brand visibility. By displaying a company’s logo, contact information, and visually appealing images related to travel and tourism, these calendars serve as constant reminders of the brand. Whether placed on a desk at home or in an office, promotional calendars create a daily exposure to the brand, reinforcing its presence in the minds of potential customers.
Targeted Marketing:
Promotional calendars can be customized to cater to specific target markets within the travel and tourism industry. For example, a hotel may distribute calendars featuring stunning images of their property and nearby attractions